Wellness Pros : Real Business or a Hobby?
In this value-packed episode, Cate Stillman dives deep into the transformational journey of wellness professionals who are ready to take their work from side hustle to sustainable business. Whether you’re a yoga teacher, a coach, or a personal trainer, this episode shows you how to reframe your mindset, scale strategically, and build recurring revenue with the Club model. Discover how to evaluate whether you’re treating your work like a hobby—or stepping into it as a real business.
What You’ll Get Out of Tuning In :
A powerful framework for determining: Is this a hobby or a business?
How to calculate your ideal income using real numbers, club passes, and member caps
Common mistakes wellness pros make—too much training, not enough business strategy
A client case study: From $3k/month to a 6-figure club business
The ROI mindset shift: Why investing in business training is non-negotiable
Highlights :
The Hobby vs. Business Litmus Test: Many wellness pros treat their work like a passion project. This episode breaks down the indicators of a real business—including time, energy, financial investment, and a clear growth strategy.
How to Price and Structure Your Club Pass: The discussion walks through tangible math—pricing at $2,500 per member, estimating VIP slots at $5,500, and how these numbers translate into a real six-figure income with fewer clients and more impact.
Investing with ROI in Mind: Rather than piecemeal training and undercharging, listeners are shown how to think like a CEO and see every investment as a catalyst for exponential growth.
Transformation Stories from Real Clients: From a 42-year-old lawyer falling in love again to a wellness pro losing 30 lbs and gaining confidence—listeners get real, emotional proof of what business clarity and mentorship can unlock.
Notable Quotes :
“Is this a hobby, or is this a business? There’s no wrong answer. But if it’s a business, you have to invest to get returns.”
— Cate Stillman
“They’ve spent $10K to $100K on modality training—but only a sliver of that on business. What would happen if they balanced the scale?”
— Cate Stillman
“You don’t need to do more—you need to shift your model. You need to scale without selling your hours.”
— Cate Stillman
“ROI isn’t just numbers. It’s life transformation. That $7,500 investment led someone to find love, heal, and have the baby she dreamed of.”
— Cate Stillman
Links and Resources :
Lead Your Club – Learn the Club model and start building your recurring revenue wellness business
Club Drive TV – Access free video trainings and onboarding tools
WPA School – Business mentorship and step-by-step guides for wellness professionals
Free Club Starter Process – A $500 value gifted to listeners for tuning in and showing up
Final Thoughts & Invitation :
This episode is a rally cry for wellness professionals who are ready to treat their work like a real business. If you’ve felt stuck in dollars-for-hours or unsure how to scale sustainably, [Guest Name] lays out the exact blueprint to make a leap into recurring revenue and lasting transformation—for both you and your clients.
Ready to scale your wellness work? Join the conversation and message us with your biggest aha from this episode. Then take the next step: enroll in the free club starter process today.
Cate Stillman :
Website: https://catestillman.com/
Facebook: https://www.facebook.com/yogahealer/
Instagram: https://www.instagram.com/yogahealer/
Yogahealer: https://yogahealer.com/
ClubThrive.Global: https://clubthrive.global/
Wellness Pro Academy: https://wellnesspro.academy/
Author of :
PRIMAL HABITS: https://amzn.to/3OvfPOx
Uninflamed: https://amzn.to/3UUBgJ2
Body Thrive: https://amzn.to/3udNFR0
Master of YOU: https://amzn.to/3OlfoGn