What You Are Worth… How to Price in 2024
Worthiness, oh worthiness
From wellness pros, I often hear, “I need to price what I’m worth.”
I disagree.
You are worth so very much more than clients may be willing to pay. So, what do you do with that? You make YOUR OFFER more worthwhile.
What does that mean?
Think of YOUR OFFER as the package of the transformation you can guide.
You are worth the value of the transformation you can guide.
The next question is, what is the transformation you can guide?
Where do you start?
You are worth the value of the transformation you can guide.
Now, the problem for most wellness pros…. is they don’t package the transformation into an offer.
Instead, they operate hourly, or by consult.
This is TRANSACTIONAL.
Transactional is the opposite of transformational.
If you charge by the consult, class, or session, your business is charging transactionally.
You know exactly what you value your time at.
So, what is wrong with that?
If you stick with transactional… you leave the value of the transformation on the table.
And that is where all the good stuff is.
What good stuff?
Results for your clients.
Profit for you.
What you are worth is the transformation you can guide.
Which brings up a much better question.
What is the transformation you can guide?
Want to find out?
Stay tuned. I’ll walk you through it in the next few blogposts.
Cate
CEO at Wellness Pro Academy
P.S. Email me back any questions you have about your offer.
